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Bally’s signs up first sports league partner through NHL deal

first_imgImage: Moofpocket Bally’s Corporation has become an official sports betting partner of the National Hockey League (NHL) in what is a first agreement with a major league for the US gaming group. In addition, through its media partnership with Sinclair Broadcast Group – which will see Fox Sports rebrand to Bally Sports – the gaming operator will create content for NHL fans that will be integrated into live NHL game coverage spanning 19 regional sports networks. Tags: NHL Bally’s Corporation Bally’s signs up first sports league partner through NHL deal Read the full story on iGB North America As part of a multiyear strategic partnership, Bally’s has secured the rights to use NHL marks and logos as well as use of the ice hockey competition’s official data across its portfolio of sports betting products. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Marketing 18th February 2021 | By Richard Mulligan Topics: Marketing Subscribe to the iGaming newsletter Regions: US The NHL deal is the latest development at Bally’s in a busy few months in which major acquisitions and integrations have accelerated its status in the US B2C and B2B sports betting markets through its Bally’s Casinos and Bally’s Interactive divisions. Email Addresslast_img read more

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