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BetMGM partners NHL legend Gretzky as it eyes Canadian market entry

first_img Regions: Canada US Sponsorship MGM-Entain joint venture BetMGM has partnered with ice hockey legend Wayne Gretzky, with the four-time Stanley Cup winner becoming a BetMGM brand ambassador, as the business looks into entry to the Canadian market. Topics: Marketing & affiliates Sports betting Strategy Sponsorship Online sports betting Gretzky, widely regarded as the greatest ice hockey player of all time, won the Hart Trophy for the National Hockey League (NHL)’s most valuable player nine times and holds the league record in both goals and assists. BetMGM partners NHL legend Gretzky as it eyes Canadian market entry BetMGM’s chief revenue officer Matt Prevost said the deal comes as the operator eyes an entry into Gretzky’s native Canada. Read the full story on iGB North Americacenter_img Tags: BetMGM Single Event Wayne Gretzky AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 2nd June 2021 | By Daniel O’Boyle “Wayne is an exceptional talent who transcends the sports world and we’re proud to welcome him to the BetMGM team,” Prevost said. “As we look toward potential expansion into Canada, and elsewhere throughout the United States, Wayne will bring a unique ability to tell our brand story.” Subscribe to the iGaming newsletter Email Addresslast_img read more

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